Our Contributors
Contributors are the soul of The B2B Collective.
This is a truly global initiative, powered by people from every corner of the world. Our contributors bring unique perspectives, skills, and areas of expertise, from CMOs and world-leading influencers to junior marketers and fresh graduates starting their journey.
Together, they embody what The B2B Collective stands for: connection, creativity, fun, and the courage to challenge the status quo. Their voices and experiences shape the vibrant community that makes us thrive.
Become a contributor.
Administrator
Javier Yebenes is a global B2B marketing leader with 15+ years of shaping stories across tech, data, hospitality, and architecture. A challenger of norms and champion of people, he blends creativity with strategy to build bold brands and inclusive communities. Also: dad, bulldog dad, LinkedIn marketing expert, and prolific beerpong player.
Posts: 2
Administrator
Since 2012, he’s helped brands grow through a mix of performance marketing, SEO strategy, and bold storytelling. With an MSc in Behavioral Economics and Growth & Sustainability, he blends analytical depth with creative flair while mentoring founders and marketers across Europe. Known for his straight-talking style (and the occasional TV series reference), Vasileios helps B2B brands cut the fluff, speak human, and turn strategy into traction.
Post: 1
Administrator
Nicholas is the kind of marketer who blends art with algorithm, turning scrolls into stories and clicks into connections. He is not just fluent in platforms, he speaks human, whether mentoring rising stars, steering global brands, or decoding data with the ease of a café philosopher. He is passionate about B2B and AI, and he is now a PhD researcher focused on AI and the Tech Singularity.
Post: 1
Administrator
Lee’Ann Burgess is a marketer, entrepreneur, and proud mom of three with nearly 20 years of business leadership and a background in science. One of just 80 LinkedIn Certified Marketing Experts worldwide, she blends analytical insight with creative strategy to help brands grow. Passionate about sustainability and social impact, Lee’Ann is active in two organizations in Africa, where she works to help create opportunities that improve lives. She also contributes locally and globally, supporting initiatives that deliver measurable change with curiosity and empathy.
Posts: 0
